Most marketers strive to communicate as effectively as possible—except, too often, when sharing their knowledge with other marketers. Because that's when, for some reason, PowerPoint takes center stage.

I come from a teaching background, and during my relatively short time as a digital marketer I've witnessed keynotes, classes, and presentations where information was recited from slides—and expected to be digested and implemented efficiently.

Old-School Is the New Cutting-Edge

Don't get me wrong, PowerPoint slides are useful when used sparingly. But the key to teaching is less about "cutting-edge" technology and more about helping your audience learn the information.

With that in mind, next time you're called upon to share what you know with colleagues, interns, or even the general public, here are some old-school ways to help ensure that your audience learns and retains information:

  • Group work
  • Open-ended questions
  • Problem-based learning

These suggestions may seem less sexy than a spiffed up Prezi, but they can be remarkably effective. This article briefly describes these old-school pedagogical techniques and gives some brief examples.

1. Group Work

Through dialogue and collaboration, group work allows you to connect with the knowledge and experiences of your audience. In general, for every hour of time in front of an audience, I usually plan at least three small group activities. By small groups, I mean 3-5 people per group. So, in short:

  • Plan at least three group activities per hour.
  • Keep groups to fewer than five people.

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image of Mike Strayer

Mike Strayer is a copywriter at Clearlink, provider of digital marketing and sales conversion services, based in Salt Lake City. When he's not writing copy, he's busy forming imaginary bands and dreaming about utopia.

Twitter: @comradestrayer

LinkedIn: Mike Strayer