In today's business world, PowerPoint is the default program for business communications. If something is important, it's in a PowerPoint deck.

Unfortunately, however, those decks are created in a haphazard manner: one presentation at a time, with little thought given to the long-term value of the content within them—and the risks associated with mismanaging that content.

Yet, systematically managing your company's presentation content can unleash the valuable information hidden within all of those decks, while instituting controls that ensure message compliance. And, in the process, the quality of presentations for everyone in your enterprise will improve greatly.

Improving PowerPoints starts before you open the deck, and it is done most effectively by implementing a presentation management strategy

Such a strategy will empower members of your team, helping them to make better—more convincing and effective—presentations, ultimately resulting in more productive meetings.

Let's look at three components of presentation management: creating, saving, and presenting content.

1. Creating Content

Most companies have brand guidelines, but those guidelines don't necessarily make it into individual presentations. In addition to PowerPoint templates with proper logo and brand graphics, it's important to include messaging guidelines.

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image of AlexAnndra Ontra

AlexAnndra Ontra is a co-founder and the president of Shufflrr, an on-demand document management solution for dynamic presentations. She is the author of Presentation Management: The New Strategy for Enterprise Content.

LinkedIn: AlexAnndra Ontra