In today's business world, PowerPoint is the default program for business communications. If something is important, it's in a PowerPoint deck.
Unfortunately, however, those decks are created in a haphazard manner: one presentation at a time, with little thought given to the long-term value of the content within them—and the risks associated with mismanaging that content.
Yet, systematically managing your company's presentation content can unleash the valuable information hidden within all of those decks, while instituting controls that ensure message compliance. And, in the process, the quality of presentations for everyone in your enterprise will improve greatly.
Improving PowerPoints starts before you open the deck, and it is done most effectively by implementing a presentation management strategy
Such a strategy will empower members of your team, helping them to make better—more convincing and effective—presentations, ultimately resulting in more productive meetings.
Let's look at three components of presentation management: creating, saving, and presenting content.
1. Creating Content
Most companies have brand guidelines, but those guidelines don't necessarily make it into individual presentations. In addition to PowerPoint templates with proper logo and brand graphics, it's important to include messaging guidelines.
Take the first step (it's free).
You may also like:
- How to Identify and Maximize Sales Enablement ROI [Infographic]
- How B2B Marketers Can Align With the Self-Directed Buyer Journey
- Close the Marketing and Sales Gap, and You'll Close More Deals
- The 10 Traits B2B Buyers and Managers Value Most in Salespeople
- How to Upgrade Your Sales Teams for Remote Success