An instant is all it takes to threaten your business's sterling reputation online. You might have had an off day or the misfortune of dealing with an ornery customer, but it's almost inevitable that you'll come face to face with a negative online review at some point in your career.
But, as Adrienne Weissman, CMO at G2 Crowd, recently pointed out, negative reviews aren't all bad. Some 70% of Americans read reviews before making a purchase, and those who seek out negative reviews tend to be more engaged and are 67% more likely to make a purchase. Plus, 68% of people trust a company more when their reviews are a mix of good and bad.
Of course, the key to making the best of a bad review lies largely in your response. That means you need to be able to find reviews (both good and bad) as they pop up. That's definitely more social media monitoring than one person can handle...
And that's where reputation management tools come in.
The following five reputation management tools are some of the best on the market for tracking mentions, discovering influencers, and managing online reviews as they happen.
When you can't have eyes and ears everywhere at once, Awario's the next best thing. This software features nonstop monitoring of important keywords across 13 billion Web pages, including every major social media platform. That means you're instantly tapped into the most important conversations about your brand, no matter where in the world they're taking place.
Awario's starter plan lets you track 50,000 mentions per month and gives you access to in-depth analytics that will help you identify key influencers so that you can expand your reach. The more robust plans give you extra features, including tracking for up to 500,000 mentions per month (enterprise plan) and the ability export your analytics for colleagues and clients (pro + enterprise plan).
Take the first step (it's free).
You may also like:
- Six Ways to Strengthen Your Brand Through Product Packaging
- How to Inspire People to Love Your Brand the Way They Love Harry Potter (or Starbucks or Disney or MarketingProfs!): David Meerman Scott on Marketing Smarts [Podcast]
- How to Achieve Cultural Velocity (And Why You Need to): Jonah Berger and Stefan Burford on Marketing Smarts [Podcast]
- Secrets to Finding the Perfect Name for Your Brand: Jeremy Miller of 'Sticky Branding' on Marketing Smarts [Podcast]
- The 10 Most Valuable Global Brands