Sid Smith
Sid Smith is lead copywriter and marketing automation specialist for Albertson Performance Group. Sid has written on topics ranging from flex circuits to motherhood, but gets a real kick out of putting together the puzzle pieces of complex marketing automation strategies. Reach him via sid.smith@apg7.com.
Articles by Sid Smith
The final installment in this series answers three questions: What are the keys to successful nurture campaigns? What's an example ... more
This installment of our series answers two questions: Are blogging and social media viable lead nurture tools? And do all ... more
This installment answers two questions: "What's the difference between inbound and outbound marketing? (and which is better?)" and "With so ... more
This week we answer two questions: When is a lead truly "Sales-ready," and what are some best-practices of lead scoring? ... more
Do you need a customer relationship management system to do lead nurturing? The short answer: A good CRM system is ... more
To answer the question of how much content you'll need for lead nurturing and marketing automation, let's look at how ... more
The second article in this series answers three questions: How do we get started with lead nurturing/marketing automation? What is ... more- This first article of a series focusing on lead nurturing asks and answers, "How do you achieve alignment between Marketing ... more
A common misconception about lead nurturing in marketing automation systems is that its purpose is to "move prospects through the ... more
Without content—reports, webinars, and follow-up emails—your expensive marketing automation software will be a big flop. Learn why content is ... more
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