Gerardo A. Dada : MarketingProfs Author

About the Contributor

Gerardo A. Dada

Gerardo A. Dada is a technology marketer with 15+ years of experience driving business strategy and product marketing for technology companies, including Rackspace, Bazaarvoice, and Vignette/OpenText. He was director of worldwide developer marketing and community at Microsoft and led mobile developer programs and tools marketing at Motorola. Gerardo is author of The Adaptive Marketer blog. Reach him via Twitter at @gerardodada.

Contributed by Gerardo A. Dada

The Five Big Problems of Big Data
CONTENT TYPE: Article | ELEMENT: | TOPIC:

The idea of unlimited customer insights, in real time, guiding every decision, is attractive. But before you embark on a ...
What Exactly Is a 'Social Business'?
CONTENT TYPE: Article | ELEMENT: | TOPIC:

Here we go again. We have a new buzzword. Social media experts, and many others, are now talking about Social ...