Bolivar J. Bueno
Bolivar J. Bueno is founder and managing partner of The Cult Branding Company, a brand modeling and consumer insight research firm. He is also the author of Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most.
Articles by Bolivar J. Bueno
What causes customers to flock to one brand rather than another, even when their offerings aren't substantially different? The ability ... more
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