About the Contributor

Bill Lee is an authority on customer advocacy and community building. Through his organization, Customer Reference Forum, he has built his own community of top tier companies around these concepts with firms such as Oracle, Intel, Wells Fargo, AmerisourceBergen, Siemens, AT&T, Salesforce.com, EMC, and others. He has been published, quoted or interviewed by Harvard Business Review (HBR), The Wall Street Journal, Fast Company Online, Forbes Online, Rain Today, CMO.org, CRM Magazine and dozens of other major publications.