Catherine Sherlock : MarketingProfs Author

About the Contributor

Catherine Sherlock

Catherine Sherlock (Sherlock Ink) is a communications professional and sustainability (CSR) strategist who revels in working with companies seeking to make the world a better place. Her specialties include storytelling, content marketing, and purpose-based consulting. Contact her for a complimentary consultation on your content or sustainability strategy.

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Contributed by Catherine Sherlock

In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 2)
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In Part 1, we began the examination of how emotion and logic operate in the buying cycle, and we covered ...
In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 1)
CONTENT TYPE: Article | ELEMENT: | TOPIC:

The saying "people buy on emotion and rationalize with logic" has been around so long that people rarely question it. ...
The Nitty-Gritty of Brand Story Power
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Understanding the power of stories is one thing; knowing how to craft them is another. So, let's delve into some ...