About the Contributor

Contributed by Howard Greenfield

• Going Mobile: Portable Media Market Finally Getting Traction?

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Last year, MP3 player sales totaled $4.23 billion. Half of all US teens now own a player (with video capabilities ...

• Neuromarketing: Unlocking the Decision-Making Process

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  "Neuromarketing" aims to map brain patterns and provide a more direct path to human decision-making.