Contributed by Scott Forshay
- Adopt a Lean Approach to Mobile Strategy
Adopting lean principles for your mobile strategy ensures that complexity, rigidity, and friction are replaced with simplicity, adaptability, and speed.
About the Contributor
Scott Forshay
Scott Forshay is a mobile strategist at Mutual Mobile. His expertise in devising, developing, and executing strategic mobile initiatives for industry-leading organizations focuses on the effective use of the mobile medium to enhance the mobile identities of brands.
Twitter @scottforshay
