David Reich : MarketingProfs Author

About the Contributor

David Reich

After 30+ years in this business, I still look forward to going to work. Rarely are two days the same, and the challenges are varied and stimulating.

My firm, Reich Communications, Inc., handles an interesting range of clients that take me from b2b to consumer publicity, from the world of high-priced art to advocacy for issues including traffic safety and securing mental health resources for survivors of mass violence globally.

Over the years at mid-size and large New York agencies, I’ve served a client roster that reads like a “who’s who” of business – General Electric, Emery, Ryder, Travelers Insurance, Phillips Petroleum, Georgia-Pacific and Jaguar Cars. I’ve also worked with groups like the Greater New York Automobile Dealers Association (for their giant New York Auto Show), Syndicated Network Television Association, and the National Highway Traffic Safety Administration.

Highlights include leading the publicity team that launched L’eggs hosiery, which later became a Harvard B-School case history. I also managed P.R. and community relations for the Metro New York McDonald's Co-op, with more than 250 stores. We won a Marketing Excellence Award for a McDonald's public service program I developed on fire safety. It also won an Emmy for on-air host Dr. Frank Field, health & science editor at media partner WCBS-TV in New York, and it was directly credited by the NYFD for saving several lives. During those years, I also had more than my share of Big Macs.

I have a degree in Industrial Management and an MBA in Public Relations. I live in southern Westchester, 15 miles north of midtown Manhattan, in the same town where I grew up. “Money-earnin’ Mount Vernon” is how the town is now known as a center of hip-hop culture, but it also claims as native sons Denzel Washington, Dick Clark, author e.b. White, Art Carney, Art Buchwald and Sean “P-Diddy” Combs.

I write about marketing, media and public relations at my blog, "my 2 cents" If I ever retire from this crazy business, I'd love to be an all-night jazz deejay.

Contributed by David Reich

Getting a Diploma Is Easy (Compared With Getting a Job)
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MketingProfs blogger David Reich offers words of advice to the upcoming college graduates of 2011 to help them on their ...
Shame on you, Burson-Marsteller!
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MarketingProfs blogger David Reich discusses the scandal of allegations regarding PR giant Burson-Marsteller in waging a smear campaign against Google.
Who Owns Social Media?
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MarketingProfs blogger David Reich writes about how Marketing, working closely with Advertising and PR, should set up parameters for its ...
Hiding in Plain Sight
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MarketingProfs blogger David Reich discusses how companies should be reached easily in today's social world.
Can Texting Work As a Marketing Tool?
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MarketingProfs Daily Fix Blogger, David Reich, discusses the possibility of texting as a marketing channel.
Twitter Could Be a Problem for Some Marketers
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Since I'm fairly new on Twitter and still trying to sort it , an article in the current issue of ...
The Next Bailout?
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As newspapers continue their struggle to cling to life, might they turn to philanthropic sources for much-needed capital? I've been ...
Newspapers' Problems Are Our Problem, Too
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If you're not a newspaper reader or if you read the paper online, it might seem like the life-threatening problems ...
Should TV Networks Replace Ad Agencies?
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Should the TV networks replace ad agencies? That's the question raised by Media " author Brian (no relation) at a ...
Citizen Journalists: A Good Thing... Sort Of
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The concept is noble and egalitarian -- Citizen Journalists. Anyone and everyone reporting news and feeding into some vast system ...
License and Registration, Please
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There's been some heated discussion lately about licensing of public relations I first heard of it a week ago, in ...
Whole Foods CEO: Busted!
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John Mackey, CEO of Whole Foods, has been . It seems he's been blogging and commenting on chat lines for ...
A New Frontier in Product Placement?
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Product placement became a hot topic a few years ago with the influx of placement on TV reality shows, taken ...