Cam Beck : MarketingProfs Author

About the Contributor

Cam Beck

As the youngest member of his family, Cam Beck decided to put college on hold long enough to join his brothers and father in the Marine Corps. After training as a basic rifleman and an electronics technician, Cam was released from active duty in 1993 and has been working in the civilian workforce ever since - never holding fewer than two jobs and/or businesses at once for long. While taming his learned nomadic tendencies, he finally finished undergraduate school in 2004.

Paying homage to his military roots, Cam cut his teeth on Internet marketing with the launch of OO-RAH.com in 1997, hoping to capture and explain the essence of what makes the Marine Corps such a tight-knit organization. It was through this experience of serving those he admired that Cam came to develop his philosophy for good business:

In order to deliver effective customer service, you must first become a servant to your customers.
To become an effective servant to your customers, you must first admire and respect them.
Respect for others requires you put their needs before your own.
Every experience is a learning opportunity.

These maxims have served as the basis for Cam’s philosophy of user-centered design as an experience planner for Click Here, Inc., where Cam focuses on the disciplines of information architecture, usability, and strategy for Click Here’s clients.

Cam lives in Grand Prairie, Texas with his family and dogs. When he’s not changing diapers, cleaning up other messes, blogging, or dreaming, he’s volunteering for and participating in his son’s Boy Scout troop.

Contributed by Cam Beck

The Publisher's Paradox: Why Traditional Advertising Models Are Dead
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Against the backdrop of incessant about record reductions in newspaper subscriptions and advertising revenue, I read a recent that stated ...
The Myth of Brand Engagement
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Marketers call what they do "engagement," "interaction," "relationship-building" or worse yet, "encouraging the customer to experience the brand." However, substitute ...
Taking Responsibility for Our McActions
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Stanford University researcher Tom Robinson recently published a study linking brands with the perception of quality in children. Apparently kids ...
Hiring Matters: What Veterans Can Do For You
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There are few things that irk me more than when people misrepresent or otherwise unjustly disparage the quality of the ...
Curing Customer Service at the Doctor's Office
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I love my children's pediatrician. He's great not only with the kids, but also with the parents. Although he's got ...