Mario Vellandi : MarketingProfs Author

About the Contributor

Mario Vellandi

People have called me talented, multicultural, and "deep", but I prefer to think in terms of caring. Pursuing excellence. Connecting emotionally with audiences. Being profitable. Creating a better world through social and environmental responsibility.

These are the passions that drive me to help organizations. Marketing is the backbone - Innovation is the spirit.

Career:
It all began with a few mid-size consumer product manufacturers in housewares and personal care, selling to a variety of retailers across America. Big name department stores, discounters, supermarkets, drugstores...you name it. But our product lines were anything but static. To win retailers' business while working in small teams with in-house and 3rd party sales agents entails wearing many hats. Developing marketing collateral, co-designing new products and displays, visiting buyers and their stores, building pricing structures, managing sales pipelines, and compiling logistical data were my day-to-day activities. Following this, I went to a product development firm where I did market research, writing, and graphic design for print and online.

Since early 2008, I've been helping clients develop marketing solutions through writing and video for permanent online promotion.

Contributed by Mario Vellandi

Show the World What's Inside
CONTENT TYPE: Article | ELEMENT: | TOPIC:

Wow, talk about green branding, transparency, cause-related marketing, and providing value. After exploring the Show the World What's campaign by ...
Sustainable, Green... What Does It Mean?
CONTENT TYPE: Article | ELEMENT: | TOPIC:

With all the hype and rallying going around these couple topics, there's a lot of misconceptions on what they relates ...