Sam Fiorella

Chief CX Strategist, Sensei Inc. Sam Fiorella is credited with over 2,000 interactive campaigns, including B2B enterprise marketing strategies for such businesses as AXA Equitable, Kraft, AOL, Hitachi, Baldwin & Lyon's Insurance, Duetche Bank and Cbyeond Telecommunications. He was recently named one of the "Top 100 Social Media Influencers" by Social Tech Review and "Top 35 Social Media Connectors" by Business2Community.

Authored by Sam Fiorella

B2B Must Transform to C2C (Customer to Customer)

C2C is a major shift in behavior by customers that has them learning about your products and services from anyone ... more
Want to Engage B2B Buyers? Shift Your Focus From Customer Acquisition to Customer Development

Engaging today's B2B buyers requires more than just sales campaigns. Companies instead need to shift their sales focus, efforts, and ... more

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