About the Contributor

Des Cahill is a Senior Data Marketing Strategist at Crimson Marketing. He is an expert in B2B digital marketing, data marketing and tag management systems. Follow Des on Twitter.

Glenn Gow is founder of Silicon Valley-based Crimson Marketing. He is an expert in marketing strategy for tech companies, especially in digital marketing, demand generation and social (selling and marketing). Follow his insights on tech marketing at the Crimson Marketing Blog.