About the Contributor

Brian Massey is the self-proclaimed Conversion Scientist™. Building on over two decades of experience as a computer programmer, corporate marketer, and entrepreneur, Brian is the founder of Conversion Sciences, a website optimization company, and author of the book, Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist™. He appears in his trademark lab coat when speaking to corporations, universities, and conference attendees around the world.