Contributed by Rolf Wulfsberg
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About the Contributor
Rolf Wulfsberg
Rolf Wulfsberg is global director of Quantitative Insights, Leadership, and Research at the global branding firm Siegel+Gale. He is also the author of the book Fact-Based Branding in the Real World: A Simple Survival Guide for CMOs and Brand Managers.
LinkedIn: Rolf Wulfsberg
