Karen Talavera
Karen Talavera heads Synchronicity Marketing and writes about how to successfully use email, social, and content marketing on the Enlightened Emarketing blog. You can also follow Karen on Twitter (@SyncMarketing) and Facebook for daily tips and links to emerging email and social media marketing trends, facts, and research.
Articles by Karen Talavera
Though email campaign process metrics such as delivery, open, and click-through rates have their place, if you don't look beyond ... more
No excuse justifies emailing like it's still 1999. Today, email marketing is about achieving optimal delivery, response, and financial benefits ... more
With email inboxes more crowded than ever, your message's successful arrival in the recipient's inbox is half the battle. The ... more
Spice up your email campaigns. If you're sending out only promotional messaging, your campaigns could be bland. Here are four ... more
It's easy to bore your customers to death with email when you're sending them the same type of message repeatedly. ... more
The 2010 census results will be released this summer, and marketers should expect major demographic shifts. To cope with these ... more
If you're in the business of building lasting customer relationships, saying "thank you" is essential. Without it, you're at greater ... more
Many marketers aren't using triggered-email campaigns efficiently and are missing the chance to maximize customer lifetime value. Learn how up-sell/cross-sell ... more
This article looks at the first two of four triggered-email campaigns that no email-marketing program should be without: Welcome and ... more
You can segment your list and version your broadcast campaigns with different offers and creative, but the real power of ... more
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