Contributed by Karen Talavera
- Measurement
It's easier than ever to track and report on marketing results. With the super-practical, easy-to-follow guidance you get in this ...
- Three Email Marketing Improvement Challenges for 2014
With the first quarter of the year behind us, what will you do to maximize email marketing's contribution to your ...
- Determining Subscriber Value: What's an Email List Member Worth?
Here are some approaches to assigning subscriber value even if you can't clearly attribute revenue by channel. You'll learn how ...
- The Art and Science of Growing Your Email List: Determining Subscriber Acquisition Cost
So how can you go about determining the value of new subscribers—as well as the limits of what you’d be ...
- Your Email Marketing as Cinderella: Treat It Like a Princess, Not a Servant
How do you upgrade email out of the servants' quarters and into the manor house without causing companywide upheaval that ...
- Email Open Rates: Truth, Lies, and What to Do About Them
Declining email open rates... Chances are, they bother you as a marketer. Don't fret, here's both a diagnostic checklist as ...
- The Opt-Out Email List: To Send or Not to Send?
The Scenario: You want to email a list of people who have not opted in to get email from you ...
- An Email Marketing Conundrum: Permission vs. Forgiveness
You've probably heard the saying, "It's better to ask for forgiveness than permission." All too often I hear from marketers ...
- Five Ways to Minimize Email List Unsubscribes
A classic email conundrum: How do I prevent or minimize unsubscribes from my email list? First, accept them as a ...
- Three Powerful Ways to Measure the Impact of Your Email Marketing
Though email campaign process metrics such as delivery, open, and click-through rates have their place, if you don't look beyond ...
- Email Like It's 2012, Not 1999
No excuse justifies emailing like it's still 1999. Today, email marketing is about achieving optimal delivery, response, and financial benefits ...
- Email Creative: Standing Out From the Crowd
With email inboxes more crowded than ever, your message's successful arrival in the recipient's inbox is half the battle. The ...
- Variety Is the Spice of Inbox Life: Four Nonpromotional Email Message Types
Spice up your email campaigns. If you're sending out only promotional messaging, your campaigns could be bland. Here are four ...
- Three Email Message Types You Can't Afford to Ignore
It's easy to bore your customers to death with email when you're sending them the same type of message repeatedly. ...
- Do You Really Know Your Customers? Marketing to a Rapidly Diversifying Population
The 2010 census results will be released this summer, and marketers should expect major demographic shifts. To cope with these ...
- Humanize Your Email Marketing With a Well-Timed Thank You
If you're in the business of building lasting customer relationships, saying "thank you" is essential. Without it, you're at greater ...
- Why and How You Should Be Using Triggered Email, Part 3
Many marketers aren't using triggered-email campaigns efficiently and are missing the chance to maximize customer lifetime value. Learn how up-sell/cross-sell ...
- Why and How You Should Be Using Triggered Email, Part 2
This article looks at the first two of four triggered-email campaigns that no email-marketing program should be without: Welcome and ...
- Why and How You Should Be Using Triggered Email, Part 1
You can segment your list and version your broadcast campaigns with different offers and creative, but the real power of ...
- How to Identify Brand Loyalists on Your Email List
On any email list, there will be three populations: those who love you, those who like you, and those who ...
- Four Ways to Deal With Inactives on Your Email List
On any email list, there will be subscribers who signed up and never again showed signs of life. In email ...
- Three Strategies for Inspired Holiday Email in Tough Times
The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is ...
- Measuring What Matters in Email Marketing, Part 2
There are many approaches to using email-campaign metrics to measure and improve marketing performance. The following are the top five ...
- Measuring What Matters in Email Marketing, Part 1
It's high time for email marketers to assess campaign performance in terms of the business and marketing goals, objectives, and ...
- Does Your Email Need a Frequency Adjustment? Ways to Tune the Dials
What to send, and how often, are the top questions facing any email-marketing-program manager today. Yet, all too often, frequency ...
- Three Ways to Personalize Your Email Marketing: Remember Who You're Talking to
Sometimes we get so caught up in the procedural logistics of email marketing that we forget we're communicating with real ...
- Spring Is Here: Time to Unclutter Your Email Marketing
Here are five essential areas of any email marketing program that are worth poking around in. Turn over some rocks, ...
- Digital Alchemy: How to Get Gold From the Fusion of Digital Marketing Elements
Digital marketing isn't just an ever-growing collection of components anymore (if it ever was). Don't limit your perception of it ...
- The Six Cs of Permission Email Marketing, Part 3
If you now understand (or can at least appreciate!) the first four Cs of Permission Email Marketing: Conscious Consent, Choice, ...
- The Six Cs of Permission Email Marketing, Part 2
In this second of our three-part series on the six Cs of permission email marketing, we continue to define the ...
- The Six Cs of Permission Email Marketing, Part 1
With marketing channels proliferating and messaging devices diversifying, it's not hard to imagine a future where permissions are granted not ...
