About the Contributor

Contributed by Michael Gerard

• How to Find the Perfect Content Curation Topics for Your Content Strategy

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Marketing Content

  Identifying the ideal topics to curate—those most likely to engage your audience and support your content marketing strategy—is a key ...

• Six Crucial Attributes of a Successful Business Blog

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Investing in owned media, such as a corporate blog, is crucial to a company's success in content marketing. But what ...

• Outsourcing Your Content Creation: Agencies vs. Freelancers

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  As marketers grapple with consistently producing high-quality content, many are turning to outsourcing to freelancers and agencies. But which is ...