Kathryn Roy
Kathryn Roy is managing partner of Precision Thinking (www.precisionthinking.com), a consulting firm helping B2B technology companies boost the effectiveness of their marketing and sales organizations. Reach her via Kathryn@precisionthinking.com or Twitter (@karoy1).
Articles by Kathryn Roy
Many companies in crowded markets continue to go head to head against vendors with similar (or better) products. It's scary ... more
You must be realistic about the size and characteristics of your target market. So what do you do when your ... more
As a B2B company, you may never air a 15-second message on NPR. But distilling your company description to its ... more
You think your value proposition is as strong as it needs to be because you are making sales, right? But ... more- Branding is more complicated than it first appears. It is also much more than finding a clever name for something. ... more
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