Kim MacPherson
Kim MacPherson is founder and chief copywriter for Inbox Interactive (www.inboxinteractive.com), one of the first agencies dedicated solely to email marketing. Reach her via kim@inboxinteractive.com.
Articles by Kim MacPherson
In Part 1 of this article, the author talked a little bit about the necessary components to a successful landing ... more
A good landing page should tell a story. But filling the page with fluff isn't going to sell your product ... more- Email marketing is a process. It is, among other things, about moving people through a cycle of events. The challenge ... more
- What's new and cool in the email space? Animation? Flash? Video and voiceovers? Some other hip and sexy technique to ... more
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