Contributed by Kim MacPherson

  • Anatomy of a Novel-Sized Landing Page, Part 2

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    In Part 1 of this article, the author talked a little bit about the necessary components to a successful landing ...

  • Anatomy of a Novel-Sized Landing Page (Part 1)

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    A good landing page should tell a story. But filling the page with fluff isn't going to sell your product ...

  • Analyze This: Enhancing Email Response

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Email marketing is a process. It is, among other things, about moving people through a cycle of events. The challenge ...

  • The Next Shiny Thing

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    What's new and cool in the email space? Animation? Flash? Video and voiceovers? Some other hip and sexy technique to ...