About the Contributor

Contributed by Mark Skoultchi

• Tasty Naming Lessons Delivered to You by Meal Kit Companies

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Branding

  Meal kit companies can teach you more than just how to cook. This analysis of the names of the brands ...

• Your Website's URL: An Expensive .com Domain Name... or These Creative Alternatives?

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  One of the hardest financial decisions when naming or renaming a company or product is whether you should splurge for ...

• Seven Tips for Creating a Company Name That Tells a Compelling Story

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  A good company name doesn't have to tell customers exactly what you do. Names that hinge on a compelling narrative ...