Contributed by Marcel Florez

  • Sales and Marketing in an 'As a Service' Economy

    CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Demand Generation

    How can a vendor—an outsider—drive adoption for its solutions inside a client organization? Sales and marketing professionals are now the ...

  • How to Mine Social Media for Authentic Market Intelligence

    CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

    Companies that mine the otherwise hidden person-to-person chatter of social media gain invaluable market intelligence into what consumers really think ...