Contributed by Paul Mandeville
- Email for Retail: Three Opportunities Despite the Retail 'Apocalypse'
As we near the end of 2017, retail faces significant profitability issues. In turn, marketers are facing pressure to capture ...
- Davids vs. Goliath: Five Ways Retail Marketers Can Stay Relevant in the Age of Amazon
To many midmarket retailers today, Amazon.com seems unstoppable. It's not. An underdog, however, doesn't win by beating a giant at ...
- What's Singles Day? Things Every Retailer Should Know
The world's biggest shopping day is Singles Day in China. Here's how US retailers can help raise the profile of ...
- What Marketing Attribution Looks Like in a Cross-Channel World
Increasingly complex digital paths, intentions, channels, and devices fragment our view of the customer. Here's what we need to do ...
- Customer Experience Must Be at the Heart of Your Agile Marketing
Customers today don't want businesses to merely sell them products; customers want businesses to understand them, too. Agile marketing can ...
