Mark Thomson
Mark Thomson is a principal at Thomson\\Wright Branding Specialties (www.ThomsonWrightBranding.com). He can be reached at mark@thomsonwrightbranding.com.
Articles by Mark Thomson
- Brand Language: A 2020 VisionOne has only to scan news reports from the beginning and the end of the past decade to see how much our language has changed in the interim. The usual suspects—technology, consumer culture, politics—were joined by new agents of lexical change: think terrorism, economic instability, and social networking. Here are ... more
- The Power of a Good Brand StoryWell into the age of the soundbite, we're still hard-pressed to summon the elusive 60-second description of what it is we do, what our brand provides to those we serve and why it matters. more
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