About the Contributor

Contributed by Michael Barr

• How Hyundai Uses Behavioral Segmentation to Take the Bull by the Horns and Send the Bear Packing

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Hyundai took the bull by the horns in this bear market and scored big. It used behavioral segmentation to identify ...

• A Three-Step Product Commercialization Insurance Policy: How a GM Can Overcome the Odds

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Bringing a new product to market is one of the most costly and risky activities that any GM faces. Voice-of-the-customer research ...