About the Contributor

Michael Wolfe

Michael Wolfe is president of Bottom-Line Analytics (www.bottomlineanalytics.com), a marketing research and consulting company specializing in online survey research, marketing-mix modeling, new-product forecasting and advanced marketing analytics. He is also an adjunct faculty member at the marketing response modeling (MRM) program of Terry College of Business at the University of Georgia.

Contributed by Michael Wolfe

Which Half of Your Budget is Working?
CONTENT TYPE: Article | ELEMENT: | TOPIC:

"Marketing response modeling" is specifically designed to tell you which half of your ad budget is working, and which is ...

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