Contributed by Mark Babbitt
- How to Harness the 'Testimonial Economy' in Your Marketing Strategy
We now live in the Testimonial Economy, where what we say about ourselves doesn't matter, what others say about us ...
About the Contributor
Mark Babbitt
Mark Babbitt is the CEO and founder of YouTern, a social resource for young professionals, and the president of the leadership community Switch and Shift. He is also a co-author of the best-selling A World Gone Social: How Companies Must Adapt to Survive.
LinkedIn: Mark Babbitt
