About the Contributor

Contributed by Colleen Martell

• Forget B2B and B2C: It's a B2P World Now

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  B2B? B2C? B2B2C? The pandemic has changed the business landscape into one that is universally B2P: business-to-people. Find out what ...

• PR in Seven Easy Steps for Startups in Emerging-Technology Markets

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Public Relations

  You just got the green light to create a public relations program for your startup. There's a lot to do ...