Contributed by Michelle Huff

  • Empathy Mapping: Same Car, New Roads

    CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

    How have empathy maps changed now that empathy is more vital to marketing than ever? This article suggests that they ...

  • Five Ways for Marketers to Implement a Customer-Oriented Mindset

    CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Customer Experience

    A customer-oriented mindset is vital for marketing success, helping campaigns resonate with prospects and leading to more sales and greater ...