About the Contributor

Contributed by Nedra Kline Weinreich

• Harnessing Nostalgia

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  A few times recently I've felt that brief wave of sadness and longing in the pit of my stomach that ...

• Colonoscopies are not Colas: The Challenge of Social Marketing

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  Back in the '50s, Gerhard Wiebe asked the question "Why can't you sell brotherhood like you sell soap?" and thus ...

• Grok Me, Baby! (or, Marketing to Introverts)

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  This week, I saw firsthand the power of speaking to people in a way that resonates with their own experience ...

• Strategic Social Marketing for Nonprofits

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  If you run a nonprofit, you know that marketing is essential to your mission. To many nonprofit managers, marketing equals ...