Contributed by Nick Wreden
- Brand Engagement: Teach Your Customers Well
If you are flying from Los Angeles to Tokyo, you can learn how to say "how are you" in Japanese. ...
- The Personal Brand Champion of the World
He could stop traffic in Moscow, Tokyo, Nairobi, Shanghai, and Mumbai. Kings, presidents, and prime ministers worldwide would take his ...
- The Next Generation of Global Branding?
Coca-Cola is not an American brand, L'Oreal is not a French brand, and Samsung is not a Korean brand. Rather, ...
- Moving Toward Branding Systems
Agreement on what and how to measure the forces that drive brands is hard to muster. But here is one ...
- Scoring Points (How Tesco is Winning Customer Loyalty)
A new book by the brains behind one of the world’s most successful loyalty programs tells why most programs miss ...
- Battle of the Brands
Is it price or is it service that's the best means for building long-term brands?
- 10 Rules for Corporate Blogs and Wikis
Here are 10 rules for using blogs and wikis to achieve your branding goals in this emerging area.
- The Brand Called We
We should always keep striving to improve and enhance the brand called Me. But we should always be aware of ...
- Between the Pages of Angel Customers and Demon Customers
How many companies call themselves “customer-centric” while failing to see issues through customers’ eyes?
- How to Write Effective Proposals
Sales proposals can be your best branding and sales tool. But too often they are a boilerplate mishmash stitched together ...
- No Rest for the Query
Is the search engine Google the operating system of the Internet? That's what Nick believes, and he says it has ...
