Contributed by Peter Cohan
- Four Opportunities to Harvest Informal Customer Success Stories
We often complain that we have too few success stories or lack examples in specific verticals, or in specific geographies, ...
- Stunningly Awful Software Evaluations—A Strategy of Foolish Hope?
Practicing these eight simple strategies will help reduce your quarterly revenues, delay deals, and consume resources foolishly. But making a few ...
- Death by Corporate Overview
How much of our company's corporate overview presentation should you include in a demo meeting? The answer: as little as possible! ...
- The Content-Free Buzzword-Compliant Vocabulary List
When you use jargon words and phrases in a presentation, you risk losing credibility. Here’s a list of words that ...
