Ross Kramer
Ross Kramer is CEO of Listrak (www.listrak.com), an email-service provider that educates email and direct marketers on best-practices. Reach him at rkramer@listrak.com.
Articles by Ross Kramer
- Deliver a One-Two Punch: Tap the Synergy Between Email and Social MediaThere are many similarities between social-media marketing and email; but they are two distinct marketing channels, and they should be used separately to enhance or magnify, not just promote, each other. Think of it this way: Social media is for awareness; email is for retention. more
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