About the Contributor

Contributed by Sherri Dorfman

• Taking the Fear Out of Customer Advisory Programs

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  Planning and running a customer advisory program may seem daunting at first. But you can manage the job by charting ...

• What Do Your Customers Really, Really Want?

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Most businesses these days are under pressure to differentiate their products and services to attract new business. Although customers can ...

• The Best Way to Listen to Customers

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  There was a time, not long ago, when companies could generate new business by simply listening to and following the ...