Akin Arikan
Akin Arikan is director of product strategy and Web analytics evangelist at Unica. He is the author of Multichannel Marketing: Metrics and Methods for On and Offline Success.
Articles by Akin Arikan
- Five Steps to Interactive Marketing Success With Behavioral AnalyticsMany organizations struggle to capture, organize, and effectively act on Web data to drive marketing programs. Here is a five-step path to help marketers develop their capabilities and expand the use of Web analytics to deriving behavioral-insights that fuel interactive marketing. more
- How Online and Offline Have Fused Into a Single Dialog (and Why Marketers Should Follow Suit)Last year, a study by comScore Networks found that an average of 63% of online searchers who proceeded to complete a purchase did so offline rather than online. Just as online and offline shopping have fused into a single experience, marketers have the opportunity to follow suit by fusing their ... more
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B2B Social Media Power HourAttendee rating:
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