Contributed by Kelly Goto
- Brand Value and the User Experience
What do companies like Nordstrom, Jet Blue, Amazon and Dell have in common? They have built their brand value on providing ...
About the Contributor
Kelly Goto
Kelly Goto (Kelly@gotomedia.com) is principal of Goto Media (www.gotomedia.com), a strategic consulting agency offering user experience and branding solutions. She is the author of Web ReDesign, Workflow That Works.
