Contributed by Kristin Zhivago
- Incentives: 5 Cardinal Rules, 10 Great Ideas
When the economy gets tight, customers can take forever to reach a buying decision. So, managers think up incentives that ...
About the Contributor
Kristin Zhivago
Kristin Zhivago is president of digital marketing management company Zhivago Partners. She is the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy and the Roadmap to Revenue blog. One of the first to map out the customer’s buying journey, she has spent decades as a revenue coach to CEOs and entrepreneurs.
LinkedIn: Kristin Zhivago
