Contributed by Nancy Strauss

  • Planning an Online B2B Community

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    B2B communities are often aimed at highly specialized populations and may even be closed to outsiders. However, a growing number ...

  • Should You Launch a Brand Community?

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    On company Web sites everywhere, community sections are popping up—both a cause and an effect of a climate in which ...