Contributed by Roger von Oech

  • 'What's Your Mantra?'

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Recently, the author has heard the term "mantra" used much more in a business context, as in a "guiding principle" ...

  • What's an Apt Metaphor for Your Company?

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Here's a challenge to you: What is your company like? What metaphors would you use to describe your organization? And: ...

  • Innovation in Industry: Why 1981 Lessons Are Still Relevant

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    The business conference season is in full bloom this month, and you've probably noticed that many of these get-togethers are ...