Dan Skeen
Dan Skeen is practice lead of Traffic Generation Solutions at Quarry Integrated Communications (www.quarry.com). His areas of expertise include social media optimization and search engine optimization. Reach Dan via 519-743-4300, ext. 2493, ordskeen@quarry.com.
Articles by Dan Skeen
- Proving ROI for Search-Engine OptimizationSearch-engine optimization (SEO) provides several return on investment (ROI) measures that can have a positive impact on a company's bottom line far more visibly than most marketing tactics. Yet despite all the potential, and the many SEO success stories, it can still be surprisingly difficult to make a case for investment ... more
- Homestyle SEO: How to Cater to a Regional AudienceIf your business targets a local region, the trick is connecting with those in your own back yard. It's wonderful to rank well in search engines for a competitive search phrase, but if your product is only available to a small subset, how much time and bandwidth can you afford ... more
- SEO Copywriting: Does 'Search Friendly' Mean 'Human Readable'?The aggressive drive to be the number-one search result in Google continues to change the nature of communication. No one is feeling that more than today's copywriters. In less than a decade, many copywriters have fundamentally changed, or felt pressured to change, their approach to the craft. They have learned ... more
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