Contributed by Karl Moore

  • Creating a Real Urban Buzz

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Buzz, the love child of strategic marketing and public relations, has been key in establishing street credibility for brands targeting ...

  • Neuromarketing: Peeking Inside the Black Box

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    The human mind has long been considered as a kind of "black box," something which was rather mysterious. We ...

  • Marketing Lessons From American Idol

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    If you want to see one of the best examples of a great use of marketing theory, watch the TV ...