About the Contributor

Contributed by Brandon Walsh

• Put Your Brand to Work: Build an Architecture for Engagement

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

  You've done your homework and designed a strategic brand program. You've found insight through research, learned what makes your constituents ...

• Achieving Relevance: Understanding and Connecting With Constituents

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Much more than just "your customers" or "your audience," your constituents are all the people for whom your work is ...

• Social Media Reality-Check

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

  Is the social-media explosion a "big bang" that's creating a whole new brand-communications paradigm, or is it part of an ...