Donna Bletzinger

Donna Bletzinger is president of Dyer Stephenson (www.dyerstephenson.com), a marketing-consulting firm that specializes in strategic planning for growing companies. Reach her at donna@dyerstephenson.com.

Articles by Donna Bletzinger

Top 5 Elements of an Annual Business Plan
It's that time again: the end of another fiscal year. Time to assess this year's successes and start planning for next year. What does that mean? It means it's time to write your business plan. A business plan can be hundreds of pages or just a few. Whatever the volume, however, ... more

Editors' Pro Picks

Pro Article: Five Simple Link-Building Tips

by Oliver Feakins. Spammy, automated link-building products often never cultivate valuable links and tend to do more harm than good. Here are some steps to ensure you get the best results. more

Event: MarketingProfs B2B Forum

On May 4-5 in Boston , get 1-on-1 access to the brightest B2B marketing stars who will share FREE advice and tips to help you drive sales in 2010! Our events are always fun, interactive, and packed with freebies. Save $100! more

Webstorm Seminar Series

Join us for this online seminar series and supercharge your website with guidance on Web copy, landing pages, new search strategies, and more from experts like Avinash Kaushik, Anna Talarico, and Gerry McGovern. more

Research: Digital Marketing Factbook

Get the latest research on search engine marketing, social media marketing, and email marketing. Includes 110 easy to cut-and-paste charts to support and enhance your marketing efforts. more

Case Study Collection: Twitter Success Stories

Did you know you can use Twitter to grow your business? Read Twitter Success Stories to learn how to tweet to engage customers, make sales, and build your brand through the experiences of 11 companies. more