Pete Savage
Pete Savage is a bestselling author, marketing consultant, and copywriter who helps marketing directors and business owners create content, including video, that drives sales. Get a free copy of Pete's new e-book B2B Marketing with Online Video.
Articles by Pete Savage
- Creating Fresh B2B Video Content All Year Long
- Eight Ways to Create Enough Video Content to Last 18 MonthsStudies show that online video improves email click-through rates, sales conversions, and search engine rankings; it's no wonder marketers are funneling more budget dollars into this tantalizing medium. Learn eight ways to make your video content last 18 months. more
- How a B2B Company Went From Zero Brand Awareness to 190 Leads With Its First-Ever Direct-Mail EffortWith Q4 looming, along iwth company revenue targets for the year ahead, this company faced the perennial dilemma common to B2B marketers: how to fill the sales funnel with quality leads now to get a jump on sales-cycle activity in January. A classic direct-mail package and a brilliantly simple strategy ... more
What's New
Super Bowl Ad Stats: Top Advertisers, All-Time ...AdvertisingPosted 2/3/2012 8:00:00 AM
Social Graph Drives Brand Lift, Direct Response ...Social MediaPosted 2/2/2012 8:00:00 AM
Inc. 500 Social Media Use: Facebook, Twitter ...Social MediaPosted 2/1/2012 8:00:00 AM
Gen-Y Won't Buy Without User-Generated InputCustomer BehaviorPosted 1/31/2012 8:00:00 AM
B2B Social Media Power HourAttendee rating:
Website Translation: Conquering New Language Markets to Gain ...Attendee rating:
Take 10 Author Series: How to Be Bold with ...Attendee rating:
Dan Pink on How to Apply Motivation 3.0 to ...Attendee rating:
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