Pete Canalichio
Pete Canalichio is the CEO of Licensing Brands Inc. (www.brandlicensingexpert.com) and author of numerous whitepapers, handbooks, and guides on brand licensing. Reach him via pete.canalichio@brandlicensingexpert.com.
Articles by Pete Canalichio
- The 10 Most Common Pitfalls of Brand LicensingCombining your product with top brands is an incredible way to escalate growth. If you are looking to drive revenue, enter new markets, or reposition your product, brand licensing can lead to dramatic results. As with any new endeavor, however, pitfalls abound. more
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