PRO Case Study
Case Study: How Intrigue and Personalization Helped a Marketing Firm Connect With Handpicked Leads
by Kimberly SmithCompany: Babcock & Jenkins
Contact: Lisa Blank, Marketing Manager at Babcock & Jenkins
Location: Portland, OR
Industry: Marketing, B2B
Annual revenue: $12,400,000
Number of employees: 50
Quick Read
Relationship-marketing firm Babcock & Jenkins didn't just tell prospective clients what its integrated strategy could do; it gave them a true taste.
In a multi-layer campaign that kicked off with a package of brownies and a custom URL from a mysterious source, the company illustrated how it incorporates intrigue, personalization, humor, and a low-pressure approach to establish and advance client relationships.
The campaign achieved a greater than 50% response rate, strengthening the company's pitch in addition to building out its list of leads.
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Comments
Congratulations on developing such a great and unique campaign! I am very impressed with the elements and results!