Contact: George Krautzel, Cofounder and President
Location: Scottsdale, Arizona
Industry: IT industry community/marketplace (B2B)
Annual revenue: $6,000,000
Number of employees: 50
ITtoolbox was looking for a way to increase ROI on lead-generation campaigns for its 700 advertisers, among them such big guns as IBM, Microsoft, and Accenture. So ITtoolbox built its own contextual keyword engine, which provided a greater than 50% boost in lead volume and dramatically increased relevancy, boosting conversion rates for advertisers.
ITtoolbox was founded in 1998 with the goal of creating a community that empowered IT professionals to communicate with each other and build a vast best practices repository.
"IT is a knowledge-based industry," says George Krautzel, a cofounder and the president of the company. "Those with the knowledge have the power." The idea behind ITtoolbox was to enable a community of peers to collaboratively create a wide-ranging knowledge base. "We wanted to have people access this knowledge base," says Krautzel, and through word of mouth grow the community virally.