Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Case Study: How a Retail Company Increased Web Sales Order Value 60% via Automated Personalization

by   |    |  295 views

Company: Personal Creations
Contact: Nancy White, Director of E-commerce
Location: Lemont, Ill.
Industry: Retail, B2C
Annual revenue: $50,000,000
Number of employees: 144

Quick Read:

As a company specializing in customizable gifts, Lemont, IL-based Personal Creations knew a thing or two about personalization. It also understood the power of offering product suggestions—or upsells—to personalize customer shopping experiences and increase sales.

The problem was this lean organization, mostly made up of warehouse staff, didn't have the time or resources to hone its online upselling efforts; its customers, accordingly, were presented with generic recommendations (sometimes, of products no longer available) that suppressed the true potential of that technique.

So when an automated solution that would not only take over but also likely improve the time-consuming task became available, Personal Creations chose to try it. Within a year and a half, that decision more than paid for itself, resulting in 25% more online sales conversions than before the implementation, as well as 1.5 times as many items per order and 60% larger order values.


Read the Full Article

PRO Membership is required to access this marketing case study. Sign up to read the full article and gain access to all of our PRO content!

Sign up for a 2-Day Free Trial  Learn more about PRO Membership

Kimberly Smith is a staff writer for MarketingProfs. Reach her via

Rate this  

Overall rating

  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
2 rating(s)

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!