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Case Study: How an Automotive Dealership Used Voice Marketing to Supplement Sales, Boost Customer Retention

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Company: Mike Miller Hyundai
Contact: Russell Herman, Service Manager
Location: Peoria, IL
Industry: Automotive, B2C
Annual revenue: Confidential
Number of employees: 50

Quick Read

While automotive dealerships across the country struggle to remain in business, to get through the current economic downturn Mike Miller Hyundai has focused on customers who have already bought cars from the dealership.

Using Vontoo technology, the dealership routinely sends out voice messages that remind customers of overdue services such as oil changes and maintenance checks, at a fraction of the cost of direct mail.

As a result, its service bays have been filled 20% above capacity on average, and customer retention is up to around 52%, 13 percentage points higher than the national average for Hyundai dealerships.


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Kimberly Smith is a staff writer for MarketingProfs. Reach her via kims@marketingprofs.com.

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